PALACE X HONDA

Collab concept

The Project

The main goal of this project is to bring together two companies or brands for a collaboration, and to create a booklet that clearly communicates why this partnership should happen. The booklet will highlight the benefits of the collaboration and the unique strengths both brands bring to the table. A key aspect of the project is designing a pop-up shop that can be easily transported to any location, making the collaboration highly adaptable and accessible. This mobile setup will allow the partnership to reach a wider audience and create engaging, on-the-go brand experiences. its to combine both their communities which car enthusiast and skater/streetwear

the Booklet

spreads features a simple yet elegant layout. On the left page, there is a minimalistic table of contents, with a focus on readability and a clean, modern design. The table of contents lists sections such as "Design Research," "Patterns and Colors," "Products," "Visitor Experience," "Wire Frame," and "Render," spread across different pages, indicating the depth of the content. only add a few spreads of the booklet that I think gets the layout out instead of putting all the the spreads in this page

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Pop-up

The design shown in the images combines a modern industrial aesthetic with a focus on car culture and a relaxed social experience. It features two repurposed shipping containers creating an L-shaped layout, providing both shelter and functional spaces.

One of the containers is used as a garage for a sports car, shown in the image as a red, low-profile vehicle its a Honda NSX widebody. The design incorporates exposed elements such as mounted wheels on the wall, adding a rugged, mechanical feel.

The open area in front of the containers provides a minimalistic platform with wooden steps and a bench, inviting a casual space for socializing

A metal rail in the foreground suggests that this space could serve multiple functions, including as a spot for light recreational activities like skateboarding, adding a sense of movement and energy to the environment

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